Productivity for financial advice firms

Join the financial advice firms increasing capacity, reducing admin and winning more clients with one connected workspace.

Two financial advice professionals reviewing work together in an office
Next action

Follow up the warmest opportunity

Owner and due date stay visible.

Work moving
EnquiryAdviceClient
Case ready to progress
Documents receivedComplete
Advice tasksIn progress

A look inside Glimzer Workspace.

Know the next best action.

Every opportunity owned, heat-scored and moving, with follow-up visible before interest goes cold.

Explore Pipeline
RWS Financial Planning logo
The biggest changes are control and visibility. All of our new and existing client activity and data is in one place, so fewer things get missed and we spend less time on admin.
Richard Smith · Independent Financial Adviser · RWS Financial Planning

The practical buying questions, answered upfront.

Easy to adopt

Quick for the whole team to pick up, with support always on hand.

Migration handled

We review, clean, move and validate your data, with a clear plan before anything changes.

How migration works

Built for regulated advice

UK data hosting, encryption, daily backups and Cyber Essentials certification.

Review our security

Glimzer was selected for FinTech Scotland's Financial Regulation Innovation Lab, with the FCA involved throughout. Read about the programme

Questions before you book?

Here are the things firms usually ask before seeing Glimzer. If yours is not here, book a 30-minute demo and we'll answer it directly.

What is the best CRM for UK financial advisers?
The right CRM depends on how your firm operates, what your team needs to see clearly and how you want to manage pipeline, clients and ongoing service. Glimzer is a growth CRM built as one connected workspace for UK financial advice firms, bringing heat-scored pipeline management, client management, fee reconciliation, introducer tracking and performance reporting into one live view.
Who is Glimzer built for?
Glimzer is built for UK financial advice firms. Owners and operations teams get a live view of performance and work in progress, while advisers, paraplanners and administrators get clearer next actions, handovers and client context. It can support directly authorised firms and appointed representatives, subject to each firm's permissions and data requirements.
How does Glimzer compare with Intelliflo, Xplan and Plannr?
Intelliflo, Xplan and Plannr are well-known options in UK advice, and firms should check each vendor's latest product information before deciding. Glimzer's emphasis is a growth-focused financial adviser CRM built as one workspace, with a heat-scored Pipeline that can run alongside an existing CRM, plus clients, fees, introducer tracking and management visibility in one place. We will be straightforward about how that approach compares for your firm during a demo.
Can Glimzer run alongside our existing CRM?
Yes. Glimzer's Pipeline can run alongside your existing CRM, so your team can improve new-business visibility without a full migration on day one. Some firms start there and bring more of the client-management workflow into Glimzer later; others move across fully from the start.
Does Glimzer integrate with provider platforms?
Yes. Glimzer connects to multiple UK investment platforms through a single FINIO integration, built with Sprint Enterprise, so portfolio values can flow into Glimzer without manual rekeying. Glimzer also has an Outlook add-in to help firms bring relevant email activity and enquiries into the workspace. If you have a specific integration requirement, tell us; we prioritise integrations around what firms need most.
How easy is it to move to Glimzer?
We handle migration with you from review through to validation. Whether your data sits in another CRM, spreadsheets, paper systems or manual records, we explain what can move, clean it where needed and agree a clear plan before anything changes. We can also help set up structured workflows so your team has one place to work from. See our migration and onboarding process.
Can we customise Glimzer for our firm?
Yes. Glimzer can be configured around your pipeline stages, custom fields, review process, tasks and team responsibilities. We set up the initial workspace with you and continue to shape the product around feedback from UK advice firms.
How is client data protected?
Glimzer is built for regulated financial services firms. Data is encrypted in transit and at rest, hosted in UK data centres and covered by daily backups. Glimzer is ICO registered and Cyber Essentials certified. We never sell your data or use client data to train AI models. You can review the detail on our security page.
How much does Glimzer cost?
We publish straightforward plans with no hidden setup costs in the pricing we show, no lock-ins and no long contracts. You can see the current options and terms on our pricing page. We will explain the right fit for your firm during a 30-minute demo.

See Glimzer
for yourself.

Book a 30-minute demo and we'll walk through your pipeline, clients, migration questions and whether Glimzer is the right fit for your firm.

Book a demo

30 minutes · no sales pressure