The growth CRM purpose-built for UK advice firms

Glimzer brings Pipeline, Clients, heat scoring, introducer tracking, automated workflows and one live dashboard into a single advice-firm workspace.

30 minutes. No sales pressure.

Pipeline

Win more new business.

Enquiries rarely say no. They go quiet. Pipeline keeps every opportunity owned, scored and moving: stages, heat scoring, weighted value, expected fees and introducer tracking on every deal.

Heat scoring flags deals going cold

Forecasts weighted by probability, not hope

Sales targets per adviser, tracked live on the dashboard

Not ready to switch? Run Pipeline standalone alongside your existing CRM. Start with Pipeline, then bring everything across when you're ready.

Clients

Keep every client looked after.

Annual reviews, fee reconciliation, documents, the client portal and servicing workflows, organised around every client.

Annual reviews scheduled, prepared and tracked

Fee reconciliation with a full audit trail

A client portal that cuts the chasing

The dashboard

And one dashboard that ties it together.

Expected fees, reviews due, targets versus actuals and introducer performance, always current.

RWS Financial Planning logo
Glimzer is a fast, easy-to-use CRM for day-to-day work. Having all clients, tasks, and workflows in one place makes it much easier to stay organised and on top of everything. The ability to transfer tasks between colleagues and use automated workflows has made our daily processes far more efficient and seamless.

Joanne Atkinson

Client Service & Support

Before and after

See what changes when firms move away from legacy systems.

For firms moving away from legacy or incumbent systems, Glimzer turns scattered advice-firm work into visible, structured workflows that financial advisers, paraplanners, admins and business owners can all trust.

AreaBefore GlimzerWith Glimzer
Legacy or incumbent CRMThe system holds client records, but growth, follow-up and reporting still happen around it.Pipeline, Clients, tasks and reporting sit in one advice-firm workspace built for day-to-day collaboration.
Pipeline visibilityOpportunities tracked across inboxes, spreadsheets or individual adviser notes.Every opportunity has an owner, stage, heat score, weighted value, expected fee and next action.
Introducer trackingReferral sources are hard to compare once deals move through the pipeline.Introducer details stay on each opportunity and feed the dashboard view of relationship performance.
Follow-up and workflowsReminders, handovers and day-to-day tasks rely on manual checks.Tasks, reminders and automated workflows keep adviser and admin work visible in one place.
Client servicingReviews, fees, documents and client requests are managed across separate tools.Annual reviews, fee reconciliation, documents, portal requests and servicing tasks sit around the client record.
Management reportingOwners piece together expected fees, targets and activity from separate sources.The dashboard shows expected fees, reviews due, targets versus actuals and introducer performance.

The foundations

One purpose-built place to run the whole firm.

The same foundations support everything Glimzer does, from adviser workflows to introducer visibility and client servicing.

Protected UK-hosted data

Encrypted, backed up and hosted in UK data centres.

One view for the whole team

Financial advisers, paraplanners, admins and business owners work from the same information.

Documents tied to context

Files sit with the client, case or opportunity they belong to.

Designed for UK advice firms

Built around how UK advice firms actually operate, from first enquiry to annual review.

Introducers tracked properly

Know who referred each client and which relationships drive new business.

Automated workflows

Trigger adviser and admin tasks on events like deal won, with conditional steps.

Getting started

The first 30 days are about clarity, not disruption.

Glimzer is built to be adopted with the team, not dropped on them. We review how your firm works, set up the workspace and support the move at a pace that fits.

Step 1

Understand the firm

We map how your team handles enquiries, clients, reviews, fees and introducers today.

Step 2

Review the data

If data needs to move, we review what you have before anything changes and explain the migration plan clearly.

Step 3

Set up the workspace

Pipeline stages, task ownership, workflows and client servicing views are configured around how your firm works.

Step 4

Walk the team through it

Financial advisers, paraplanners, admins and business owners see how Pipeline, Clients and reporting fit their day-to-day work.

Step 5

Go live with support

Hands-on implementation and ongoing support are included, with no lock-ins and data export available at any time.

Pricing and features

Clear pricing, with the core features in view.

Start with Pipeline for new business, or run the whole firm on Clients with adviser and paraplanner/admin seats.

Pipeline

£79

per adviser / month

Clients

From £387

includes 3 advisers

Price£79 per adviser / monthFrom £387 / month
MinimumNo minimumIncludes 3 adviser seats
Heat-scored pipelineIncludedIncluded
Introducer and referral trackingIncludedIncluded
Task management and remindersIncludedIncluded
Compliance workflowsNot includedIncluded
Annual review schedulingNot includedIncluded
Fee reconciliationNot includedIncluded
Client portalNot includedIncluded
UK data hostingIncludedIncluded
Encryption in transit and at restIncludedIncluded
Daily backupsIncludedIncluded

FAQ

Frequently asked questions.

What is Glimzer?

Glimzer is a growth CRM purpose-built for UK financial advice firms. It brings Pipeline, Clients, performance reporting, introducer tracking and automated workflows into one system so financial advisers, paraplanners, admins and business owners can work from the same live view.

What is Pipeline in Glimzer?

Pipeline is the new-business workspace in Glimzer. It keeps every opportunity owned, scored and moving, with stages, heat scoring, weighted value, expected fees and introducer tracking on every deal.

What is Clients in Glimzer?

Clients is the client servicing workspace in Glimzer. It helps advice firms manage annual reviews, fee reconciliation, documents, the client portal and servicing tasks around each client relationship.

What features are included in the CRM?

Glimzer brings Pipeline, Clients, performance reporting, introducer tracking and automated workflows into one CRM. Pipeline includes heat-scored opportunities, weighted value, expected fees, task management and reminders. Clients adds annual review scheduling, fee reconciliation, documents, the client portal and compliance workflows.

How does Glimzer ensure data security?

Glimzer protects client data with UK data hosting, encryption in transit and at rest, automated daily backups with point-in-time recovery, organisation-level data isolation, Cyber Essentials certification, ICO registration and UK GDPR practices.

Can I use Pipeline before moving to the full CRM?

Yes. You can run Pipeline standalone alongside your existing CRM, then bring everything across to the full Glimzer growth CRM when your firm is ready.

Does Glimzer track introducer performance?

Yes. Glimzer records introducer details on opportunities and shows introducer performance in the dashboard, so you can see which relationships are driving new business.

See what Glimzer would look like for your firm.

Book a 30-minute demo and we'll show you how Glimzer brings Pipeline, Clients, revenue and next actions together.

Book a demo

No lock-ins and no long contracts. Setup and migration support is currently included at no cost (subject to change).